The Cost Of Direct Marketing
Direct marketing all revolves in direct mail, telemarketing and email marketing. Direct mail can be best achieve if you use a small letter a colorful postcard having a description of your product. Telemarketing helps you to communicate directly with your prospects and discuss your product. When you opt to use email marketing it is essential to cover all the useful links of your website. It is crucial for you to perform all the above methods. Repetition is one of the tools that will always help boost you in marketing. When you reach your prospects with the help of different methods of marketing, you make the initial message more powerful. The different ways will always boost the response rate of your prospects
Cost will always change depending on the method used. Due to this variation there are some of the things you need to consider when deciding a budget for a given method of the direct marketing campaign.
First, consider your list cost. The cost of a list is dictated by the type of the list. Whether it is direct mail, email marketing or telemarketing, the records on it, the data elements and the source of the list will determine the cost. The variance in one list to another may also depend on maintenance and accuracy of the data.
The low cost of the mail list is because it has less content that is it only has a mailing address and the name. In telemarketing list it will contain a name the mailing address and a telephone number. The extra cost involved is due to the phone number.
The cost of the record depends on the volume of the records. in a case where you want to purchase a record that will cost you $0.4 per record for 5000 names. If you include 1000000 names in the list it could cost $0.2 The the reason behind this is discounted price due to high volume
List owners will always offer a minimum list. That is if you purchase a list that falls below their limits they charge a flat rate.
If by any case you want a target list, this will be more expensive. Data features in a list always make a list more expensive. A simple female list in a given region will cost less compared to a list of female nurses in the same areas. For The wellbeing of the business it is advisable to use the target list. Target list is always the best to reach the potential prospects.
For your message to reach the prospects you must incur some delivery expenses. In the case of direct mail you must incur the charge to post your letter. When the target is large when using telemarketing it is vital to include the call center charges in your budget.